Connection is the foundation of economic prosperity. It’s what brings people together, fosters innovation, and creates thriving communities. It’s something we must invest in — not just in spirit, but in tangible infrastructure and shared purpose.

Recently, I watched a documentary about “Bowling Alone: The Collapse and Revival of American Community,” based on Robert Putnam’s groundbreaking study on the decline of social capital in America. The book explores how fewer people are participating in civic groups, churches and even recreational activities like bowling leagues. But the core message is clear: strong communities are built on connection, and when those connections erode, so does our economic and social well-being.

At the Colorado River Valley Economic Development Partnership, we recognize that connection isn’t just a feel-good concept — it’s an economic driver. Whether it’s internet, roads, celebrations, access to economic resources and stakeholders or a shared vision for our communities, connection is essential for our region’s long-term success.

Connection as a community effort

I recently attended the annual State of the Community event hosted by the Colorado River Valley Chamber. Congratulations to the Chamber for an outstanding (sold out) gathering that showcased the initiatives, challenges, and most importantly the people behind what makes our region the best place to call home. Each of our towns and cities is making critical investments in connection:

• New Castle is investing in vibrant community spaces like seasonal ice rinks and public game areas, fostering social engagement that strengthens local businesses and economic activity. Infrastructure projects like the new roundabout and Elk Creek Bridge, coordinated with CDOT, are crucial for improving mobility and safety.
• Silt is striving to improve the Seventh Street pedestrian bridge, connecting people between the town and the river promoting commerce and recreation. Their outline of the river corridor development will further connect residents and businesses to one of our greatest natural assets.
• Rifle is knee deep in water and wastewater projects, leveraging grants, and finalizing plans to build out Birch Park. Investments in public safety — like police body cameras and social media engagement — demonstrate that connection extends beyond infrastructure to include trust and transparency. The best connection in Rifle though was the electrical one, as a result of the new intersection at the entrance to the city, that allowed for a tree to be lit up throughout the holidays. 
• Parachute is doing more with less, utilizing creative approaches like community plan jams to directly engage residents in shaping their town’s future. Their Urban Renewal Authority and future affordable housing project at the former Parachute Inn is much needed and it is exciting to see what it will become. 
• Battlement Mesa continues to support housing developments and collaborative efforts through the Common Grounds group, ensuring neighborly coordination rather than competition.
• Garfield County is leading the way in broadband infrastructure, working to close the digital divide by connecting underserved areas — a vital initiative for both residents and businesses.

Connection as a utility

We often take for granted the infrastructure that powers our daily lives — roads, water, electricity. But in today’s economy, broadband must be considered a utility as vital as any other. Garfield County’s ongoing investment in broadband is a game-changer, ensuring our region remains competitive and that residents and businesses have the tools they need to thrive. From telehealth to remote work opportunities, reliable internet access is no longer a luxury — it’s a necessity.

Similarly, investments in transportation and water infrastructure ensure our economy can function efficiently. The collaboration between municipalities, the county, and CDOT on key transportation projects demonstrates the power of connection in action. More to come in this realm with the CRVEDP announcing regional transportation as a key initiative in 2025.

Connection as an economic stimulator

When we strengthen connections, we strengthen our economy. The CRVEDP serves as the sponsoring entity for Colorado’s Rural Jump-Start tax incentive program, which encourages businesses to set up shop in our region. Our first recipient, the Rifle Climbing Center, recently celebrated its grand opening, showcasing how incentives and community support can lead to real economic growth.

Through strategic investments, we can attract more businesses that align with our values—whether in outdoor recreation, technology, agriculture, or manufacturing. Economic ecosystems don’t emerge by accident; they require intentional investment and collaboration.

A call to action: investing in our future

CRVEDP remains committed to serving as a hub for reliable and trustworthy information and economic resources in our region. But we can’t do it alone. We need local businesses, community leaders, and residents to invest their time, resources, and expertise to drive the future of our economy.

We invite you to be part of this movement:

• Be a Pioneer of CRVEDP: Whether through financial contributions or in-kind support, your investment directly strengthens our initiatives. CRVEDP is proud to be an Enterprise Zone Contribution Project, through Associated Governments of Northwest Colorado, meaning your donation may be eligible for a Colorado state tax credit.
• Help Cultivate a Key Initiative: Help shape the future of our food systems, transportation infrastructure, workforce development, and fiscal business support.
• Be an Trailblazer for Connection: Attend events, engage with your local government, and advocate for investments in infrastructure and economic development.

Together, we can forge the next chapter of the Colorado River Valley — one built on connection, collaboration, and a shared commitment to prosperity.

For more information or to get involved, visit http://www.betterjobsclosertohome.com or simply connect with us at info@crvedp.org.

Alicia Gresley is the director of the Colorado River Valley Economic Development Partnership. She lives in Rifle.